As per previous years, Antony Morato’s SS17 collection consists of two different lines
– this season, it’s Black and Gold.
Each collection draws upon a different metropolis: Black refers to Tokyo, while Gold
is reflective of Los Angeles.
The lines take inspiration from nature regaining
possession of the cities; contrasting its soft and harmonious shapes with the strong,
geometric and sharp angles of the cities’ architecture.
Tokyo – a city characterised by Zen and a meditative soul, which combines a chaotic,
urban landscape with a background of rarefied atmosphere. This is represented in
Antony Morato’s SS17 Black collection through a harmonious mix of natural colours
and urban tones.
Sophisticated and smart, but not dramatic, the Black collection’s muted, dark shades
embody technology meeting nature; slowness facing speed; evolution joining tradition.
Los Angles – a city of sun and endless beaches – motivates the Gold collection. Deep
blue hues of the sea are ingrained into every gradation, while deep shades of gold and
red, inspired by the city’s sand, finish the palette. Taking inspiration from the laidback
Californian lifestyle, floral patterns, graphics of Cadillac cars and surf-inspired designs
complete the Gold collection.
Taking its muse from two of the world’s most looked-upon cities to create Black and
Gold, Antony Morato’s SS17 collection utilises contrasting aesthetics and design to
suggest a future where man and nature become harmonious and find their balance.
reporting on men's fashion and grooming
25 March 2017
13 December 2015
Antony Morato SS16 collection
Antony Morato SS16 collection comprises sporty, casual and high fashion pieces:
The Black collection is the fashion-oriented side of the collection and it is marked by different fabrics and materials. Inspiration comes from Bikers and Military styles, with a minimal taste made of symmetries and lines.
The Silver collection is the Sporty Chic side of the collection. The mood looks back at Mondrain’s paintings, with graphics featuring geometries, patterns and colour blocks.
The Gold collection represents the casual and denim-oriented spirit of the brand. Inspired by the adventurous rallies of Paris-Dakar, the mood reminds an “ethno-racing” style, featuring African elements and biker-styled details.
Which collection will you choose?
The Black collection is the fashion-oriented side of the collection and it is marked by different fabrics and materials. Inspiration comes from Bikers and Military styles, with a minimal taste made of symmetries and lines.
The Silver collection is the Sporty Chic side of the collection. The mood looks back at Mondrain’s paintings, with graphics featuring geometries, patterns and colour blocks.
The Gold collection represents the casual and denim-oriented spirit of the brand. Inspired by the adventurous rallies of Paris-Dakar, the mood reminds an “ethno-racing” style, featuring African elements and biker-styled details.
Which collection will you choose?
Will
be sold on Sold on Asos and
Online at www.morato.it next year
30 June 2015
Antony Morato - Places campaign
Antony Morato's campaign consists of 3 short videos highlighting the SS15 collection:
Three young men take us on a self-discovery journey to uncover and discover Lisbon, Marseille and Naples.
Naples video
These Mediterranean, vibrant and multicultural cities perfectly represent the new Spring/Summer 2015 Antony Morato collection, created for a cosmopolitan man always on the run, free to choose his own style and live according to his own rules.
Divided into three lines: Black, Gold and Silver, each range is aimed at meeting the requirements of the modern man.
Marseille video
Each short movie gives us an original, unexpected glimpse of each city. The choice of black & white in the photography of the Places campaign wants to highlight the contradictions of these lively and contemporary cities, as well as of the people inhabiting them.
Lisbon video
Images shot by Toni Thorimbert and the short videos directed by the Rome-based group Todos Contentos Y Yo Tambien (http://todoscontentos.it),
Three young men take us on a self-discovery journey to uncover and discover Lisbon, Marseille and Naples.
Naples video
These Mediterranean, vibrant and multicultural cities perfectly represent the new Spring/Summer 2015 Antony Morato collection, created for a cosmopolitan man always on the run, free to choose his own style and live according to his own rules.
Divided into three lines: Black, Gold and Silver, each range is aimed at meeting the requirements of the modern man.
Marseille video
Each short movie gives us an original, unexpected glimpse of each city. The choice of black & white in the photography of the Places campaign wants to highlight the contradictions of these lively and contemporary cities, as well as of the people inhabiting them.
Lisbon video
Images shot by Toni Thorimbert and the short videos directed by the Rome-based group Todos Contentos Y Yo Tambien (http://todoscontentos.it),
UK Stockists:
http://www.asos.com/Men/A-To-Z-Of-Brands/Antony-Morato/Cat/pgecategory.aspx?cid=16149&r=2
Labels:
Antony Morato,
campaign video,
fashion campaigns,
mens fashion
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