In the creative spirit that’s at the heart of Denim & Supply Ralph Lauren, singer-songwriter-musicians Cody Simpson and Tinashe are leading the brand’s Autumn’15 advertising and social media campaigns.
The pair have partnered on an exclusive song and video, putting their own unique spin on the iconic 1970 R&B/soul song `Express Yourself.
Cody and Tinashe appear with top models Bella Hadid and Hailey Baldwin, among others, in dynamic multimedia content that celebrates Denim & Supply’s artistic inspiration and encouragement of self-expression.
Denim & Supply took over the legendary recording facility Electric Lady Studios in the heart of New York City’s Greenwich Village for its recording session and photo shoot.
The artistic vibe of Denim & Supply and its campaign stars is carried through the brand’s social-media messaging, where fans and followers will see behind-the-scenes content, new looks and have unique contest opportunities to meet Cody and Tinashe.
Denim & Supply Ralph Lauren’s Project Warehouse campaign continues to explore artistic collaboration, partnering with Us The Duo, Tyler Knott Gregson and Chinaka Hodge for Spring 2015
Project Warehouse is a global initiative to showcase the newest faces in art and fashion and engage in creative collaboration with consumers, inspired by the spirit of artist warehouse communities. Following the success of previous collaborations in the Autumn with Grammy-nominated
Launching in late February, Denim & Supply’s new partners for the spring include singer/songwriter pair Michael and Carissa Alvarado of Us The Duo, author, poet and photographer Tyler Knott Gregson and poet, activist and educator Chinaka Hodge.
Drawing on Denim & Supply’s eclectic, vintage-inspired aesthetic for inspiration, each writer will create and share a short story that celebrates his or her personal connection with the brand ethos. Then, fans will be encouraged to post a photo on Instagram that visually interprets each story along with #ProjectWarehouse to enter for a chance to win $1,000 in Denim & Supply Ralph Lauren clothing and go on for a chance to win a trip for two to a Denim & Supply fashion shoot in New York City.
Beginning with Us The Duo these unique projects will unfold over the course of the spring season, offering fans many opportunities to become part of the Denim & Supply collective. Project Warehouse content will be curated into a streamlined digital hub, integrating brand videos, user submissions and product to create a multi-dimensional experience that brings Project Warehouse to life.
To learn more about Denim & Supply Ralph Lauren and the Project
Warehouse campaign, visit:
Ralph Lauren is pleased to announce that David Beckham was spotted wearing the Denim & Supply Ralph Lauren Chambray Utility Shirt whilst out with his family for dinner in London recently.
This
marks the brand’s third video collaboration with two-time
Grammy-nominated DJ/producer, and Denim & Supply brand spokesperson,
AVICII.
Inspired
by the eclectic nature of Denim & Supply Ralph Lauren and AVICII’s
envelope-pushing new sound — a blend of electronic dance music,
bluegrass, alt rock and more — the new video sets
the latest hit “Addicted to You” off of AVICII’s album, TRUE, against
the brand’s hometown of New York City.
Shot
by Mark Seliger, the spring ’14 video takes the Denim & Supply cast
on a journey from the Lower East Side to AVICII’s sold-out show at the
Roseland Ballroom, set against Audra Mae’s sassy
and powerful vocals and AVICII’s driving beat. Of the sound featured in
the video, AVICII says, “It's about making something that really
excites me. I want to expand my own musical knowledge and try to make
something that feels fresh and true.”
