This marks the brand’s third video collaboration with two-time Grammy-nominated DJ/producer, and Denim & Supply brand spokesperson, AVICII.
Inspired by the eclectic nature of Denim & Supply Ralph Lauren and AVICII’s envelope-pushing new sound — a blend of electronic dance music, bluegrass, alt rock and more — the new video sets the latest hit “Addicted to You” off of AVICII’s album, TRUE, against the brand’s hometown of New York City.
Shot by Mark Seliger, the spring ’14 video takes the Denim & Supply cast on a journey from the Lower East Side to AVICII’s sold-out show at the Roseland Ballroom, set against Audra Mae’s sassy and powerful vocals and AVICII’s driving beat. Of the sound featured in the video, AVICII says, “It's about making something that really excites me. I want to expand my own musical knowledge and try to make something that feels fresh and true.”