10 March 2014

Unilever launch Compressed Deodorants with the ultimate man’s weekend

Ever wondered what it would be like to experience the ‘Best Year of a Man’s Life’ compressed into one weekend? To celebrate the launch of the new Sure Men, Lynx, Vaseline for Men and Dove Men+Care Compressed male deodorants, which are smaller but last just as long and perform just as well, that’s exactly what a lucky group of competition winners experienced this weekend (7th – 9th March).

After checking in to London’s Hoxton Hotel, the group climbed aboard the VIP Compressed bus to their first experience – an exclusive behind the scenes tour of the Sky Sports News studios, the group were then joined by two presenters from the channel, Charlie Webster and Hayley McQueen, for an evening of bowling at London’s All Star Lanes. 

On Saturday, the group of competition winners headed to the home of the Lotus F1 Team, courtesy of Suremen’s Official Team Partnership, for an exclusive tour of the state-of-the-art facility.

Later that night they partied at an exclusive Lynx VIP event at the secluded Mayor of Scary Cat Town bar.
Comedian Matt Richardson started off the nights entertainment with jokes centered around the powerful Lynx effect – he was later spotted helping himself to cans of Lynx from the ice buckets provided.


Street magician Ben Hart wowed the guests with his quick hands and a special Radio 1 DJ performance from Jameela Jamil rounded off the day. Jameela was in top spirits at the event, getting everyone up on their feet with a rousing set and singing along to each of the tracks.

The weekend was finished in style with VIP box seats for England vs. Wales in the RBS 6 Nations at Twickenham on Sunday, thanks to Dove Men+Care, Official Supplier of England Rugby.  On their way to the box the guests bumped into Sir Clive Woodward who joked he’d happily pose for a picture with them if they let him squeeze into the lift because he was late for the BBC.

As a special surprise former England captain Lewis Moody and Wales star Ryan Jones joined the group for lunch and stayed with them to watch the match.

The Compressed range uses the latest in product development to compress each can in size whilst crucially maintaining the same level of ingredient, meaning it will last just as long as regular sized aerosols.

This has been achieved by reducing by half the amount of propellant required to deliver each spray. As a result, another key product benefit of the revolutionary new cans is a carbon footprint reduction of up to 25 per cent.

A study recently found that young men admit to feeling twice as pressured to compressed more and more into their lives as their older counterparts, 67% of under 34’s, compared to 37% of over 55’s.

Available in-store now, the new 125ml versions will RRP at £2.99 on Suremen, £3.29 on Lynx (100ml), £3.19 on Dove Men + Care and £2.49 on Vaseline.
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