Matalan celebrates their 25th anniversary this year and the AW10 collections show that their growth has not just been in the number of stores, but also in design ideas. Read on and make up your own mind:
The main accent colour covering the whole brands this season is purple.
With Wolsey, Matalan’s premium casual collection, purple is joined with pinks and teals. Tops include wool mix rugby tops, cotton check shirts and polo shirts. This line is aimed at the older man who prefers smart casual. The key jacket is a black wool mix pea coat.
The “Easy” brand concentrates on layered basics mixed with fashion pieces of the season. This season sees the trendy buffalo check in their casual shirts, camouflage print cargo trousers as well as utility fit jeans, chunky knits and the navy wool military jacket.
Lee Cooper goes for the hooded parka, skull hoody cardigan and hooded faux leather jacket whilst keeping the college boy feel with appliqué t-shirts, short sleeve badge check shirts and rip and repair jeans.
D73 (Denim73) has a more quirky style and bolder colours of blue and red. Here we see buffalo check shirts, printed t-shirts and hoodies, with key pieces of hooded padded gilet and crinkle faux leather jacket. Jeans are loose utility, cargo pocket or rip and repair styles.
24:7 by Jeff Banks is a smart casual urban look with a colour palette of black, red and dark grey along with the purple. Shirts are floral print, knits are either long chunky cable or fine cardigans and outerwear includes a faux leather bomber jacket and a long grey wool duffle coat. Jeans are leather trim.
And for the city gent, Taylor & Wright give a selection of plums and pinks bold stripe, irregular stripe and flocked patterned shirts to team with their slim fitting shiny charcoal, brown tweed and navy wool blend suits. 3 piece suits are introduced for the “dapper” look. Matalan combine very affordable price tags with well made fashionable clothes – a combination that hopefully will not go out of style.
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