4 February 2015


Embracing the individual style of the city’s streets, Lynx has created a bespoke, and sophisticated grooming range to help guys look, smell and exude understated confidence.

The collection, which comprises of a Body Spray, Anti-perspirant, Shampoo and Hair Clay features a masculine scent to help guys get noticed in a subtle, yet effective way.

In a world that’s louder than ever before, Lynx believes quiet confidence is the best way to get noticed, and is encouraging guys to embrace their own personal style. As every guy has their own scent preference, the latest grooming offering, Lynx Black has been introduced for guys who are wanting a more refined fragrance and stripped back look.

 The subtle, yet masculine scent will help guys’ unique style shine through and get them noticed in an understated way. Developed by iconic fragrance expert, Ann Gottlieb, creator of CK One, the premium new Lynx Black scent opens with fresh notes of Watermelon Ester, bergamot and frozen pear – evoking a sleek, sophisticated aroma. Combined with fresh fruits and a blend of moss, cedar wood and patchouli, the complex, yet subtle fragrance lingers on the skin to provide a modern, masculine scent whilst retaining an energetic and youthful spirit.
Designed with sleek and refined packaging that features an all black can, the Lynx Black Collection offers guys the ultimate grooming experience with products designed to give men that subtle confidence which will make them stand out from the crowd.

 Lynx Black. It’s time to bring the quiet.
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