Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games.
Serving as the cornerstone of this new campaign, these athletes explore the real story of what it takes to represent their hopeful nation on the world’s biggest sporting stage – the Olympic Games.
• Neymar Jr. (Brazil, Football)—Recognized as one of the beautiful game’s greatest players at only 23 years old, Neymar is a forward for the legendary Spanish Club FC Barcelona and Captain of the Brazilian National Football Team, which he led to an Olympic silver medal in 2012.
• Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is looking to write his own story in Rio following a reserve role for Team GB during the London 2012 Olympic Games. He is expected to be an integral part of the pursuit team that took Gold four years ago.
“The opportunity to represent your country at the Olympic Games is earned, not given,” said Andy Tennant. “Every day, we as athletes face several challenges during the training process and it is imperative that we approach each situation carefully and with continued precision. I must refine my training every day to give myself the best opportunity to achieve my dreams during the Olympic Games in Rio.”
Through the first installment of this campaign anchored by the new commercial, the brand will focus on the challenges and hardships each athlete is faced with during their intensive training in preparation for the Olympic Games.
Whether it’s overcoming obstacles in training such as inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t Pretty campaign begins by reminding us that all athletes need the right tools and precision training to succeed on the road ahead.
“At Gillette we understand that the journey towards precision is long, and often overlooked in favour of the end result,” said Tina Koehler, Northern Europe Brand Manager for Gillette. “We’re proud of the razors that we design and manufacture because we understand that behind every great shave was years of precise engineering. The same is true for athletes preparing for the Olympic Games.”
2016 has already seen the release of Gillette’s latest innovation, the Gillette Fusion ProShield – bringing men across the world the best in irritation-free shaving.
The Perfect Isn’t Pretty campaign reinforces the role of Gillette as a brand that promises and strives to deliver the best for 800 million men every day and has done so for over 100 years