25 April 2015


London’s latest hotspot, The Ham Yard Hotel, received the ultimate Superdry takeover  as the AW15 press evening was hosted in the slick underground bowling alley.

 Guests were treated to chilled champagne, ice-cold Asahi beer and freshly pressed juices as they experienced an exclusive collection preview. Fuelled by a feast of mini sliders, buttermilk chicken and vegetarian burgers, talk turned to the showcase of ultimate winter wearables.

 Fresh for AW15, Superdry’s new pieces are a collective of overarching inspirations, unified through high impact branding and incredible attention to detail.  Mens capsules included Tailoring, Mountain, Military and Classics, showcasing sharply cut sartorial outerwear, retro athleticwear and striking down-filled jackets.

 Superdry’s breadth of offering was highlighted with new additions to both the Rugby and Snow collections, refreshed for AW15.

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