British clothing and homeware retailer British Home Stores has launched a heart-warming crusade to garner support following its administration announcement. The 88-year-old iconic retailer revealed a national ‘Guerrilla’ style campaign which saw ‘#SaveBHS’ projected onto multiple landmarks around the UK.
The 11,000 colleagues working for BHS are keen to rally the backing of the nation to prevent the famous British brand from disappearing from the High Street.
The 100-foot-tall projected image could be seen emblazed onto Blackfriars Bridge, Marble Arch and Wellington Arch in London as well as the Marylebone Road, London head office.
The ‘#Save BHS’ slogan, which will also be seen in the north of England, has been used to encourage a mass social media campaign to encourage mass public backing for British Home Stores.