Taster of the Short Feature Film Desire starring Jaguar's F-TYPE

Here's a taster of the new short feature film called 'Desire' and introducing Jaguar's F-TYPE.

The film project is in collaboration with Ridley Scott Associates - starring Emmy award winner Damian Lewis with music by Brit award winner Lana Del Rey

JAGUAR REVEALS CASTING FOR RIDLEY SCOTT ASSOCIATES’ SHORT FEATURE FILM ‘DESIRE’ AT THE US DEBUT EVENT FOR NEW F-TYPE

Tues 27 Nov, Jaguar announced that Award winning British Actor Damian Lewis will play the lead in a short feature film called ‘Desire’ for luxury car brand Jaguar. Actors Jordi Molla and Shannyn Sossamon have also been cast in lead roles in the film. Inspired by the Jaguar F-TYPE, the casting announcement was made at an exclusive pre LA Motor Show event hosted by Jaguar Land Rover at Paramount Studios, LA.

Golden Globe nominee and Emmy Award winning actor, Damian Lewis, to take the lead in a short feature film, created by Jaguar in association with Ridley Scott Associates and to be released early 2013.

Jordi Molla named as the villain in the short film.

American actor, Shannyn Sossamon, to play lead female role.

The short film is to be filmed on location in the Chilean desert at the beginning of December.

Jaguar will invite viewers to follow the filming of ‘Desire’ with a rare insiders view of the set and filming process throughout this unique production.

The soundtrack to the film has been written by singer songwriter Lana Del Rey. The exclusive track named 'Burning Desire', was inspired by the Jaguar F-TYPE.

The F-TYPE is the first two-seater sports car from Jaguar since the iconic E-type was launched 50 years ago.

 The car made its dynamic entrance at Paramount Studios on a road built over the famous studio’s sunken water tank against a vast 50 metre projected infinity back drop used in many Hollywood films.

Damian was not the only cast member in attendance at the event, his ‘Desire’ co-star, American actor, Shannyn Sossamon, was also present. Additionally, guests were treated to the premier of a trailer teaser for the movie (View it here at  www.ftype.com/desire ), which will be filmed in Chile over a five day shoot next week.

The film tells the story of Clark (Lewis), who delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert. Directed by Adam Smith, this is a story of betrayal, retribution, passion and greed.

Damian Lewis commented:
"When Jaguar approached me about the F-TYPE Desire film I was really intrigued. I then got to read the script and decided it was definitely a project I wanted to be a part of. Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I'm looking forward to being the first to drive the F-TYPE in film".

The new Jaguar F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on delivering performance, agility and maximum driver reward. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built, including the iconic E-type.

 To find out more about ‘Desire’  visit;  www.ftype.com/desire

The Launch of Jaguar's F-TYPE sportscar

In front of the dramatic setting of the 18th century Musée Rodin in Paris, Jaguar revealed the F-TYPE, an all-new, sports car as Lana Del Ray performed ‘Burning Desire’, an exclusive track inspired by the vehicle. The track is confirmed to be the sound track to a short film that is being produced in association with Ridley Scott Associates and will feature on her new album.

The new Jaguar F-TYPE represents a return to the company’s heartland: a two-seater,convertible sports car focused on delivering performance, agility and maximum driver reward.

The focus on driver involvement and sporting performance in the F-TYPE is emphasised by the‘one plus one’ layout of the asymmetric cabin. This is evidenced by the grab handle,which sweeps down the centre console on the passenger side, delineating it from the driver’s position.

Taking inspiration from cockpits of fighter airplanes, the controls are ergonomically grouped by function. Further aeronautical inspiration can be found in the joystick-shaped SportShift selector controlling the eight-speed transmission.The air vents on top of the dashboard will only deploy when instructed to by either the driver or complex control algorithms, staying tucked discreetly outof sight in other circumstances.

Aluminium forms a great part of Jaguar’s commitment to sustainability with more than half the content of the car coming from recycled metal. In addition, the F-TYPE’s structure is exclusively riveted and bonded – this manufacturing process emits up to 80 per cent less CO2 compared to that from welding a comparable steel structure. Jaguar is also rolling out its closed-loop recycling system to its suppliers, ensuring all offcuts of metal from the manufacturing process are reused.
Three models will be available – F-TYPE, F-TYPE S and the F-TYPE V8 S. They are powered respectively by Jaguar’s new 3.0-litre V6 supercharged petrol engine in 340PS and 380PS outputs and its 5.0-litre V8 supercharged petrol producing 495PS.
The range-topping F-TYPE V8S will reach 60mph in 4.2 seconds and has a top speed of 186mph. The 380PS V6 F-TYPE S will reach 60mph in 4.8 seconds and 171mph, the equivalent figures for the F-TYPE are 5.1 seconds and 161mph

Visually, the F-TYPE’s exterior demonstrates a new sports car design language for Jaguar, with cleaner lines delivered through the discreet use of technology such as deployable spoiler and door handles