15 March 2014

Maurice Lacroix announces partnership with FC Barcelona

Dynamic Swiss watch brand, Maurice Lacroix, is pleased to announce a three-year partnership agreement with FC Barcelona – considered as one of the world’s most prestigious football clubs with a global fan base of over 300 million admirers and 100 million social media followers.


Becoming the “FC Barcelona Official Watch Partner” represents a landmark in the history of Maurice Lacroix. Through this innovative partnership, Maurice Lacroix and FC Barcelona will join in facilitating access to the world of high-quality Swiss luxury for football fans and watch aficionados alike.
 There will be three watches in the collection, an affordable “fan’s” watch that will provide an entry-level opportunity for Swiss timepiece ownership.
 For lovers of mechanical timepieces or for those wishing to make the big jump, a stunning “player’s” watch and a sophisticated “executive” model will also be sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers.
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6 March 2013

Maurice Lacroix - video of world record crossing of Strait of Magellan


Watch two kite boarders who, sponsored by Maurice Lacroix, broke the world record crossing the Strait of the Magellan.
The new all silver Pontos S has been launched alongside this project. The Pontos S is perfect for short dives , it blends mechanical expertise with contemporary style.
Soon to be available www.mauricelacroix.com



New
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21 February 2013

“Maurice Lacroix Strait of Magellan Expedition” sets a world record!


Zurich, 20.02.2013. Two dentists from Zurich have negotiated the 560 km long Strait of Magellan on kiteboards, setting a world record under extreme weather conditions and taking the sport of kiteboarding into a new dimension. Maurice Lacroix supported the venture under the slogan “YOUR TIME IS NOW.”

 

Strong winds, icy temperatures and persistent poor visibility certainly created difficult conditions for brothers Geza and André Scholtz, two dentists from the city of Zurich who are passionate about kite surfing. Their great dream – to navigate the Strait of Magellan by kiteboard – became reality on January 7, 2013. “We congratulate the expedition team, who have proved once again that we should always hold on to our dreams in order to make them come true. In spite of the difficult conditions, the time was right for the team to rise above all the challenges,” says Marc Gläser, Managing Director of Maurice Lacroix SA, which supported the project.
 

The Strait of Magellan lies between the southernmost tip of South America and the island of Tierra del Fuego. It is named after the Portuguese mariner Ferdinand Magellan, who, in 1520, was the first to sail through the strait in the course of his voyage around the world. Since the opening of the Panama Canal in 1914, the strait has been used only by large transport vessels that cannot pass through the canal. With its icy water temperatures, roaring winds and poor visibility, the strait is regarded as one of the most difficult and dangerous navigation routes. The passage demanded full commitment from the entire team. A record achievement in terms of sporting endurance, bringing with it the reward of a place in history as the “Maurice Lacroix Strait of Magellan Expedition”.
To see the film go to
 
 
 
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