Wood Wood AW19 Menswear at London Fashion Men's

Titled ‘Come Down Easy’ Wood Wood AW19 collection celebrates the great mountains and adventures in nature. With alpine references throughout, the collection mixes the contemporary streetwear of Wood Wood with elements from outdoor living in both prints, styling and details.

 The theme of the collection revolves around skiing, climbing and mountains in general. The alpine vibe works as a thematic framework for the collection and in both print stories, details and patches, there is a nostalgic skiing vibe.

The ‘Come Down Easy’ title, a nod to Spacemen 3, is a direct reference to mountain descents but also refers to a certain state of mind.
Hints of army influences can be found like an updated camouflage pattern from the W.W. archive.

  Chunky oversized hand knits from Italy in aqua tones, a soft velvet story in dusty mint and deep navy.

Prints and graphics taking its inspiration from vintage skiing and mountain life. Mixing a simplistic Nordic winter look in woolen and chunky fabrics with a performance element, result in a comfortable and functional collection for the modern man.

Outerwear includes a hooded crispy twill parka, a classic M65 jacket with a stowable hood, and a padded lightweight hooded jacket.

 Additional outerwear includes a luxurious tweed coat and a 90’s inspired sporty fleece vest and jacket.

Seasonal highlights also include a checkered flannel overshirt, a crispy collarless poplin shirt and the softest collarless corduroy shirt.

Denim in autumnal deep rust, perfect for an after ski retreat – and heavy leather boots with hiking laces.

Accessories include soft tartan scarfs, lightweight gym bags, neoprene tech gloves and bucket hats

 T-shirts are an important staple and all made of organic cotton.

Wood Wood AW18 at London Fashion Week Men's

Entitled ‘Before and After’, the Wood Wood Autumn/Winter 2018 collection fuses the contemporary streetwear of Wood Wood with elements of Americana.

Classic American wardrobe stables are updated in look and feel, while the transition from childhood to adulthood works as the thematic framework for the collection.

 The transition into adulthood is the main inspiration for the collection and several print stories speak to the theme of growing up and learning to stand on one’s own feet. ‘Leave Me Alone With Your Attention’, ‘Fan Club’ and ‘Sad Songs Make Me Happy’ all deal with this turbulent period in life where emotions run high and can be difficult to comprehend.

 The ‘Before and After’ stories in the collection are mixed with traditional American elements such as a patchwork story, a collegiate story, an army surplus story and a raw denim story.

These elements are all part of traditional American youth culture and in the WWAW18 collection they are tweaked and reworked to complement the contemporary streetwear aesthetics of Wood Wood. Key items in the collection include classic woollen coats with detachable nylon hoods and updated puffer jackets with Primaloft insulation.

 After having collaborated with the best brands in the sneaker industry and in line with the collegiate theme of the collection, the WWAW18 collection additionally introduces a unisex sneaker inspired by classic 80s runners in four different iterations

 The colour palette of the collection is centred around muted tones with pops of bright red and bright blue.

 In consonance with the focal points of the collection, main materials include corduroy, raw denim, army twill, heavy wool, delicate silk and melange knit alongside more technical garments incorporating Primaloft insulation.