Topman Opens its Second General Store in London

Topman’s second General Store opened in Earlham Street, Seven Dials, London.  The General Store concept is to have a series of fashion edited stores that relate to and harmonise with the local community within which they are situated.  

 So to keep in tune with its surroundings and customer profile , the new store has a minimal Scandinavian aesthetic with whitewashed brick walls, pops of colour  and a smart clothing range.

The store stocks an edited selection of core Topman pieces,  Topman Design , Topman Limited and will feature seasonal project collaborations including the launch of the Topman denim jacket project. Plus it holds a carefully selected range of key branded items, limited edition artworks and books exclusive to the store.  

 The brands include: Levi’s vintage, knitwear from John Smedley, Pendleton shirts, Taxonomy t-shirts, Percival jackets, leathers from Fleet Ilya, underwear from Under, Surface to Air jewellery, Quiet Life caps, t-shirts from Comune, Paris based OFR books, Swear shoes exclusive to the store, Burlington who have designed a sock exclusive to General Store and General Store branded Rite In the Rain notebooks and pens.

 Images provided by www.topman.com