Topman Opens its Second General Store in London

Topman’s second General Store opened in Earlham Street, Seven Dials, London.  The General Store concept is to have a series of fashion edited stores that relate to and harmonise with the local community within which they are situated.  

 So to keep in tune with its surroundings and customer profile , the new store has a minimal Scandinavian aesthetic with whitewashed brick walls, pops of colour  and a smart clothing range.

The store stocks an edited selection of core Topman pieces,  Topman Design , Topman Limited and will feature seasonal project collaborations including the launch of the Topman denim jacket project. Plus it holds a carefully selected range of key branded items, limited edition artworks and books exclusive to the store.  

 The brands include: Levi’s vintage, knitwear from John Smedley, Pendleton shirts, Taxonomy t-shirts, Percival jackets, leathers from Fleet Ilya, underwear from Under, Surface to Air jewellery, Quiet Life caps, t-shirts from Comune, Paris based OFR books, Swear shoes exclusive to the store, Burlington who have designed a sock exclusive to General Store and General Store branded Rite In the Rain notebooks and pens.

 Images provided by www.topman.com

TOPMAN Collaborate with British Brand PERCIVAL

The British brand PERCIVAL has designed a jacket exclusively for Topman which will launch in selected stores this month.  The jackets will be limited with only 32 being made and will be hand-numbered.

The jackets feature cord lined pocket and collar detail, brass buttons and a bees wax finish.

 To remain true to Percival’s British roots they have sourced the waxed cotton from two classic suppliers, British Milleraine and Brisbane Moss; with the wax finish contrasting perfectly with the satin quilted lining, also making it water-resistant. The manufacturing has also been done soley in the UK.

 



Each jacket will be numbered 1 – 32 giving it a true authentic exclusivity.  The jacket is available in four colour-ways; burgundy, orange, blue, and green and will be sold exclusive in Topman Oxford Circus, Topman General Store (Shoreditch), and online at

www.topman.com

Price £175.

Images provided by Topman

PERCIVAL was started 3 years ago by art directors Chris Gove and Luke Stenzhorn. The brand puts emphasis on British-made quality workmanship, timeless styling and clever detailing over trend-led, disposable fashion. Having quickly gained a cult following the brand has gone from strength to strength. They use tailored fitted cuts in order to set it apart from the current flurry of 'heritage' led brands. The use playful/contrasted linings, buttons and unexpected colours are a Percival trait, a nod towards the eccentric British gentlemen.

Topman General Store Opened in London's Shoreditch

Topman General Store opened today at 98 Commercial Street in the heart of edgy Shoreditch.

This store is housed over two discreet floors and is an initial one –off concept store with minimal signage and branding and all the fixtures and furniture bought from vintage fairs. Very different from The Topman you know in Oxford Street.  

 However it will feature an edited selection of core Topman pieces, Topman Design, Topman Limited but will also have seasonal project collaborations alongside a selected range of key Branded items, limited edition artworks and books exclusive to the store.

Exclusives include:

 T and F Slack Shoes who have designed three derby shoes just for the store.

Swear who have produced two pairs of footwear (one shoe and one boot)

Surface to Air jewellery and their exclusive limited edition t-shirt.

Rite in the Rain notebooks – limited editions

The store will act both as a social hub and fashion destination with its temporary art installations, frequent fashion updates and in-store events. 

Images provided by Topman