18 June 2016

Blood Brother Spring/Summer 2017 at London Collections Men

Titled Homesick, Blood Brother take inspiration from the nostalgic heyday of the great  British holiday - a guy who has just finished work, is late for leaving and scrambling to leave the city for his holiday, is still wearing his work attire but in a more relaxed style, no tie, no belt.

Being a British brand, for summer outerwear is of course key to the collection. Statement pieces include Blood Brother's take on the oversized trench coats- light for summer but with weatherproofing being a necessity.

The fisherman gillet with multiple oversized pockets for those more hobby style retreats such as a fishing expedition are layered with a suede bomber for the hardier outdoor days.

Summer checks and classic pin stripes are seen in  tailored trousers, suit jackets, zipped lightweight bombers, shorts and shirting.

Wider leg trousers are worn on the waist with utilitarian buckle fastening.

Shorts are in jersey, lightweight wool and technical fabrics with weatherproofing

Prints, pin up girl and deck chair stripes bring a romanticism to the collection. Raw applique patches are constant throughout the collection with images and text forming a secondary style print.

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