Building on its foundation of innovation, functionality and durable design, TUMI launched its newest premium, hard-shell solution, Latitude. The lightest TUMI travel collection yet, Latitude defies durability and engineering standards. Latitude is built to handle any journey with the utmost class.
To celebrate TUMI’s latest innovation, the brand went on an epic journey around the world on a single degree of latitude with Emmy-winning actor, Alexander Skarsgård. The campaign, directed by Augustus Punch, tested Latitude’s superior design, quality, durability and functionality.
