11 December 2014

Oliver Sweeney Brogues with Johnnie Walker mini whisky bottle in the heel‏

JOHNNIE WALKER® RED LABEL® has teamed up with men’s footwear and accessories label, Oliver Sweeney, to craft the most challenging, different and stylish innovation in the industry to date.

The JOHNNIE WALKER Oliver Sweeney Brogue is a footwear first – and goes to show that when the perfect brand collaboration brings together style, design and flair, as well as a passionate attention to detail, the most ambitious brief can be overcome.

The JOHNNIE WALKER Oliver Sweeney Brogue is the sophisticated alternative to a classic, as constructed within each expertly crafted heel is a miniature of JOHNNIE WALKER RED LABEL. Taking its lead from the platform and stack heel trend, the classic Oxford style Brogue will see you enjoy a bold night out with added street style thanks to its classic punching and wingtip detail.

Renowned for its bold, characterful taste, JOHNNIE WALKER RED LABEL is balanced to shine through even when mixed, so both a bottle of Ginger Ale and a recipe card are included in the shoe box, enabling you to enjoy the new serve, JOHNNIE & GINGER.

 Collaborative partner Oliver Sweeney has proven the devil is in the detail with 130 pairs crafted – each taking two days to make, using only the finest calf leather – completed with the iconic JOHNNIE WALKER ‘striding man’ tattooed directly onto the leather.
The design also sees the signature JOHNNIE WALKER RED LABEL colours feature in the stitching, inner sole and dust bag, while the leather is a tanned whisky colour. The launch comes as the whisky brand launches The Bold Collections; a series of ventures fusing drinks and design.

Available in Oliver Sweeney stores Price £295 and online:

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