Last weekend saw the launch of the new Unilever male compressed deodorants- as a lucky group of competition winners experienced the ‘Best Year of a Man’s Life’ compressed into one weekend!
After checking in to London’s Hoxton Hotel, the group climbed aboard the VIP Compressed bus to their first experience – an exclusive behind the scenes tour of the Sky Sports News studios. The group were then joined by two presenters from the channel, Charlie Webster and Hayley McQueen, for an evening of bowling at London’s All Star Lanes.
On Saturday, the group of competition winners headed to the home of the
Lotus F1 Team, courtesy of Suremen’s Official Team Partnership, for an exclusive tour of the state-of-the-art facility.
During the tour they were given unique insight into
the fast paced world of Formula 1 - including a glimpse inside the
state-of-the-art aerodynamics lab and the research and development
centre - as well as getting to test their driving skills
on a simulator.
Later that night they partied at an exclusive Lynx VIP event at the secluded Mayor of Scary Cat Town bar.
Comedian Matt Richardson started off the nights entertainment
with jokes centered around the powerful Lynx effect – he was later
spotted helping himself to cans of Lynx from the ice buckets provided,
street magician Ben Hart wowed the guests with his quick hands and a special
Radio 1 DJ performance from Jameela Jamil rounded off the
day. Jameela was in top spirits at the event, getting everyone up on
their feet with a rousing set and singing along to each of the tracks.
The weekend was finished in style with VIP box seats for
England vs. Wales in the RBS 6 Nations at Twickenham on Sunday,
thanks to Dove Men+Care, Official Supplier of England Rugby. On their
way to the box the guests bumped into
Sir Clive Woodward who joked he’d happily pose for a picture with them if they let him squeeze into the lift because he was late for the BBC.
As a special surprise former
England captain Lewis Moody and current Wales player Ryan Jones
joined the group for lunch and stayed to watch the match. Lewis and
Ryan traded banter back and forth throughout the match, with Ryan even
joking that Wales were losing because he
wasn’t playing, he added that it took him 30 years to even find his
hamstring – a reference to his recent injury and the reason behind him
not being match fit.
The
Compressed range uses the latest in product development to compress
each can in size whilst crucially maintaining the same level of
ingredient, meaning it will last just as long as regular
sized aerosols.
This
has been achieved by reducing by half the amount of propellant required
to deliver each spray. As a result, another key product benefit of the
revolutionary new cans is a carbon footprint
reduction of up to 25 per cent.
