Swatch's latest AW13 collection - Trompe L'Oeil taking a second look

The latest AW13 collection by Swatch is TROMPE L'OEIL.
Trompe l'oeil, the playful art of deception making you take a second look.
Swatch celebrate this playful tradition with image- watches that pretend to be one thing and turn out to be another:

A guy can never have too many watches . With  SUCCESS WAY you have them all rolled into one as the face shows a watch within a watch within a watch within a watch - need I go on? Price £44.50

http://shop.swatch.com/GB/EN/Watches/Originals/New_Gent/SUCCESS_WAY-SUOB106.aspx

You won’t need your glasses to read ENLARGE TIME, well at least a quarter of the time.  Price £44.50

http://shop.swatch.com/GB/EN/Watches/Originals/New_Gent/ENLARGE_TIME-SUOW704.aspx

And don’t be alarmed with SVEGLIA Price £38

http://shop.swatch.com/GB/EN/Watches/Originals/Gent/SVEGLIA-GT105.aspx

Swatch Launches AW13 Collection including the Irony Chrono

Swatch introduces the Irony Chrono Collection with new larger cases in stainless steel to exhibit clear essential design.
 The main models have black or silver dashboard dials with classic symmetrical subdial array, tachometric scales engraved on the bezel and a mesh steel strap

On the left is Silverish £120.50

http://shop.swatch.com/GB/EN/Watches/Irony/Chrono/SILVERISH-YVS405G.aspx

On the right and in the poster is Blackie £120.50

http://shop.swatch.com/GB/EN/Watches/Irony/Chrono/BLACKIE-YVS401G.aspx

Swatch launches AW13 collection including Urban Expression

Swatch has launched their new AW13 collections:

Urban Expression 

The flamboyant prints and quirky slogans in this collection was inspired by the colourful murals and expressive artwork found on streets.

No Guts No Glory £44.50

http://shop.swatch.com/GB/EN/Watches/Originals/New_Gent/NO_GUTS_NO_GLORY-SUOB108.aspx

This Moment £44.50

The front watch with the orange face is called This Moment and was inspired by tag-writers and street culture. A two part zen script writes and un writes itself as the hand and time passes on the watch: Be Happy for this Moment on the face and This Moment for Life embedded on the dial hands.

http://shop.swatch.com/GB/EN/Watches/Originals/New_Gent/THIS_MOMENT-SUOW106.aspx

On the left - BAR-LON £47.50

http://shop.swatch.com/GB/EN/Watches/Originals/New_Gent/BAR_LON-SUOB109.aspx

On the right X-Swatch £76

http://shop.swatch.com/GB/EN/Watches/Originals/Chrono/X_SWATCH-SUSB100.aspx