Swatch's latest AW13 collection - Trompe L'Oeil taking a second look

The latest AW13 collection by Swatch is TROMPE L'OEIL.
Trompe l'oeil, the playful art of deception making you take a second look.
Swatch celebrate this playful tradition with image- watches that pretend to be one thing and turn out to be another:

A guy can never have too many watches . With  SUCCESS WAY you have them all rolled into one as the face shows a watch within a watch within a watch within a watch - need I go on? Price £44.50

http://shop.swatch.com/GB/EN/Watches/Originals/New_Gent/SUCCESS_WAY-SUOB106.aspx

You won’t need your glasses to read ENLARGE TIME, well at least a quarter of the time.  Price £44.50

http://shop.swatch.com/GB/EN/Watches/Originals/New_Gent/ENLARGE_TIME-SUOW704.aspx

And don’t be alarmed with SVEGLIA Price £38

http://shop.swatch.com/GB/EN/Watches/Originals/Gent/SVEGLIA-GT105.aspx