Superdry Directors and Co- founders, Julian Dunkerton and James Holder, decided the venue for the party for the iconic UK brand Superdry celebrations also had to be iconic and edgy - so they chose London's famous landmark - Battersea Power Station. Steeped in British history this incredible building provided the perfect backdrop.
The exclusive SS14 catwalk was accompanied by music from cool new band the Coves, who provided a rocking soundtrack to the new season pieces. And of course were wearing Superdry! Later the DJ spinned an eclectic mix of tunes which really got the party started.
Guests sipped from a choice of cocktails including Dark ‘n’ stormy, Apricot Mai Tai, Victorian Tea and Eden Breeze while food was served in a festival-style with a choice of ‘Motherclucker’, ‘Engine Hot Dogs’ and ‘When Mac met Cheese.
Even the rain couldn't spoil the atmosphere!