On the ground floor drinks were served including Beratta's very own labelled champagne whilst we were serenaded by live classical music.
One focal point was the unusual tie table created with large chopped wood stacked to create a hemisphere shape. The actual shooting tie display brought an array of seasonal colours.
On the gound floor there is a small cosy room exclusively for womens wear.
The store is on 3 floors with a few accessories to catch your eye as you ascend the stairs,
The 1st floor shows more menswear and accessories
And a few gift and homeware pieces:
Whilst the top floor houses The Gun Room hosting the firearms, some of which date back a few centuries.
The gallery is located in a renovated former bank building, and sits on the corner of sartorial Jermyn Street and St James's Street.
Address is 36 St. James's Street, London SW1A 1JD