13 January 2018

Ben Sherman AW18 at London Fashion Week Men's




Titled 'Heart of Soul'  Ben Sherman explores industrious British Northern towns in the 1970s at a time when living for the weekend was truly a way of life.

Inspiration comes from Northern Soul, an iconic subculture where 'Night Owls' would dance until daylight in clubs to the imported soul 45's.


The collection reinterprets the parquet floor patterns with autumnal colours and modern yarn.

Night Owls are celebrated through retro badges and patches , wool shirts with soul pins and quirky'night' owl prints on knitted sweaters and sweatshirts.


Video of grand finale


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