17 January 2018

Pronounce AW18 presented by GQ China at London Fashion Week Men's

Pronounce was presented by GQ China at London Fashion Week Men's
Inspiration came from 21 vintage postcards collected in the East Market in Milan's Via Private Giovanni Venture. These postcatds captured travel, life and traditional men's dress style
Two infitinity signs constantly appeared on the postcards and lead to the core story line of the AW18 collection - Infinities.

Eastern and Western cultural fusion continues in the collection.The curve metallic button replaces the traditional horns button.

 Inspired by the button from an original Chinese suit, Pronounce use the tailoring techniques with Mao suit combining this into one collection

Knitwear is tactile ranging from chunky cable knit to cosy teddy bear mohair

Overcoats are long and voluminous - your very own transportable duvet!

Some in shiny PVC

Video of show's finale:

Related Posts Plugin for WordPress, Blogger...

No comments:

Post a Comment