Inspired by her upbringing in sunny, optimistic and innovative California, Stephanie Capuano developed 31st State, an antidote to all the chemically-pumped products on the market and designed with Gen Z guys in mind, it captures the essence of Effortless California Clean, without the harmful chemicals.
Why guys? There was nothing on the market that was more natural that smelled amazing, worked and was stylish. There were cleaner products for babies, girls, and adults, but nothing for just guys.
Available from https://31st-state.com/ and ASOS
The Foaming Face Wash with natural Magnesium, Copper and Zinc can help to prevent breakouts and restore tired skin when used daily.
For those days when you are too tired for your grooming regime. The naturally-derived Manuka and Tea Tree infused Overnight Clearing Pads are quick and easy to use and are designed to help combat congested skin and unclog block pores by gently exfoliation.
For a final step that packs a punch, the Spot Control Gel to give instant soothing relief to spots, itchiness and redness. It’s time to get to work on clear-skin confidence
Can be bought in a set or separately
For those teenagers who just want to ensure they keep looking good - go for the Starter kit:
The 2-in-1 Hair & Body Wash has been created with Silver & Zinc to help control body odour and keep you smelling fresh all day long.
The Foaming Face Wash uses natural active ingredients to cleanse and purify the skin of any dirt, oil and bacteria.
The Overnight Clearing Pads prevent pesky spots and blemishes from appearing while you sleep, and tackle any that you already have.
To top off your look, the Style & Shape Hair Putty will give your hair a clean matte finish.
Other products include:
Roll on Deodorant- Created with Zinc, Silver and other natural ingredients, is both anti-inflammatory and a natural disinfectant, so you know you're treating your underarms with the best stuff.
Easy Hold Styling Gel -gives teen hair natural hold and definition without the dreaded stickiness,
It contains Tamanu Oil, extracted from a tree native to Polynesia, to help your hair shine and provide natural UV protection. Hydrating Shea Butter is included to keep your hair beautifully conditioned, keeping it looking thick, styled, shiny and smelling great.
Each product harnesses natural ingredients such as Lactic Acid, Zinc, Silver, Manuka Extract and Tea Tree to help sensitive skin, manage acne and help fight odour. The range is vegan, free from a long list of junk that since says are causing lasting health issues for our youth. (Free from SLS, SLES, Parabens, Mineral Oil, Petrolatum, Petrochemicals, Propylene Glycol, Synthetic colours, PEGs, PABA, Phthalates, Genetically Modified Ingredients (GM), Aluminium, Microbeads, Lead or Mercury or Formaldehyde).
With the rise of clean beauty and Generation Z at the forefront of this cultural change, natural products are becoming increasingly popular for males as well as females.
