JOHN LOBB FILM LAUNCH - A Singular Journey‏

In 1851 a farmer’s son by the name of John Lobb set foot on what was to become an exceptional journey of accomplishment. Aged 22, Lobb left his home in rural Cornwall and walked to London, carried only by his handmade boots.

 The film opens with a map of Cornwall as it would have looked in the 19th century, introducing the villages Lobb journeyed through on his travels, many of which have informed the names of new styles in the Autumn | Winter collection.



A Singular Journey from John Lobb on Vimeo.
Directed by Lisa Gunning, the film depicts a young John Lobb venturing through the rugged Cornish countryside until he eventually reaches the city London.
The film's title; A Singular Journey, signifies not only this epic adventure, but the life of John Lobb himself. The voiced poem, commissioned especially for the film, is written by Cornish poet CP Nield and represents that of an older John Lobb looking back at his life.

Behind the Scenes of J Shoes AW12 Campaign

For Autumn / Winter 2012, British footwear brand J Shoes will be launching a collection that stays true to their signature style – a modern approach to traditional craftsmanship.

Watch the making of the JShoes AW12 campaign:

Notable key styles and stories for AW12 include:
The Harborough collection, named after the town of J Shoes birth. For this range the shoes will have Dainite soles which is a traditional rubber sole manufactured in Market Harborough. The range will also be Goodyear welted, a first for the brand.
The Guild range features a technical process also a new design innovation for the brand where the sole and the welt are dip-dyed to stain the leather and produce a more individual feel. Colours of red, blue and brown are used to create this look.
The AW collection includes monk straps, rubber dipped lace ends, colour-screen printing and heavy duty soles. Hand burnishing and finishing in this collection creates a unique feel and individuality as no two pairs will be the same.

 Soon to be available from www.jshoes.com

Tattoo Your Oliver Sweeney Shoes

Yes Oliver Sweeney have set up a tattoo parlour in Selfirdges. No it's not body tattoos but shoe tattoos.
This opens up all possibilities:
If you've run out of skin for any more  body tattoos you can start on your shoes
or
If you don't actually fancy a skin tattoo then a pain free shoe tattoo is ideal!

The tattoo is free with every Oliver Sweeney shoe purchase. They have a data base of tattoo designs but special requests can be made.
Which designs are the most popular? It is initials and dates

The above went for a date but also a love heart and a few cute animals - all on a pair of formal italian shoes!!

Alas the tattoo parlour is a pop up store and is only running until 16ht October.
So get down there as soon as you can.
Selfridges, Mens shoe department, floor 1
Images provided by Oliver Sweeney