7 July 2010

Stitch the London menswear trade show looks at Denim

Stitch held the only dedicated menswear trade show in the UK, bringing together an eclectic mix of designers (new and established) under one roof. This year Stitch divided the brands in to 4 key categories:

The first category being DENIM- Jeans brands and those in tune with the spirit of denim.

One of the brands showing denim targeting the fashion conscious man was the British label Full Circle

Launched in 1996 this menswear label offers an extensive ready to wear collection. In 2000 denim was introduced focussing on washes, fabrics and fits. Trousers include the drop crotch look with bulky side pockets and faded denims. Shirts include the classic denim, checks ranging from the bold and large buffalo in red or blue to the more tonal tartan in muted blues and greys.

Not forgetting the hand sketched illustrations of cheetahs, zebras,panthers and monkeys on t-shirts to bring humour when wearing your serious denims.

Ranging from casual to smart, Full Circle is now well established and can be seen in Selfridges, Fenwick, House of Fraser and ASOS.com

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