4 July 2010

Stitch - London’s Dedicated Menswear Trade Show

Stitch held the only dedicated menswear trade show in the UK, bringing together an eclectic mix of designers (new and established) under one roof. The venue was the historical Old Billingsgate Market , the dates 30June and 1 July. Here buyers and press are able to catch a glimpse on upcoming trends.

One new label to look out for is E One Six London.

This new label specialises in luxury shirts with their first collection inspired by the lifestyle of modern man on the move – designed to take him from the office to the bar to home. Smart enough to sharpen up a suit yet relaxed enough to look great with jeans and chinos.

Colours are crisp whites and soft blues and pinks. Designs include plain fronts with striped backs.

The fabric and shirt are produced in a single European factory thus reducing carbon footprint and ensuring quality consistency. At least 35 separate parts go in to constructing one shirt, taking a skilled worker 80 minutes to make a shirt from start to finish.

Each piece is stamped with their logo which refers to the bygone era of the East London Dockers.

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