Topman's NewGen 'Menswear Rules Britannia' video

You saw images of Topman’s  NewGen  ‘Menswear Rules Britannia’ designer t-shirts on  http://mensstyling.blogspot.co.uk/2012/05/topman-menswear-rules-britannia-with.html  Now here’s the video. See them in action!

To keep in with the British theme for the ‘Menswear Rules Britannia’ project Topman commissioned British Cinematographer Craig Thomas to shoot a short one minute film,. The film captures a day out sightseeing for 5 London Boys whilst shooting the New Gen Mens T-shirt campaign; it encapsulates the essence of youth and London life. The clip is set to track ‘White Noise’ by artist Seye, who is currently touring with Lana Del Ray.
T-shirts designed by: Christopher Shannon, Lou Dalton, Siblings, James Long and Katie Eary. On Sale on the 7^th June.

Styled by Elgar Johnson
Pictures by Thomas Lohr
Video by Crag Thomas
Music by Seye
Models: Harry (M&P), Toby (Select), Jester (Select), Oliver (Elite), Jackson (Premier)


£5 from the sale of each t-shirt will go to The British Fashion Council Princess of Wales Charitable Trust to support young designers. The project will launch on the 7th June 2012, and will be available in selected stores worldwide and on-line www.topman.com