30 June 2014

ECO WARRIORS TAKE THE SPOTLIGHT IN REPLAY’S LASERBLAST L.I.F.E. CAMPAIGN

For the unveiling of the innovative Laserblast L.I.F.E. collection, fashion brand Replay champions real-life activists as models.


Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges.
To bring to life the eco-credentials of this distinctive range, Replay has cast models with a world-leading ethical stance – the real-life activists transforming the way we live today.
For the men, the Eco-Warrior for L.I.F.E. is Enok Groven, the Norwegian founder of Fashion Against Climate Change

Replay’s outstanding feature is the dyeing process using natural pigments of mineral origin. 
The pulverized rock imbues the fabric with a distinctive faux vintage appeal thanks to the fine variegation of hues.

The two men’s styles are the slimfit Anbass and the regular fit Waitom.


Jeans available online:

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