Gant Rugger SS13 Campaign - Team Americano

For Spring/Summer 2013, GANT Rugger enlists the help of a group of American guys living in New York who are all intimately connected to the fashion industry in one way or another.

 Celebrating the cultural phenomenon of fashion blogging the group, named Team Americano, consists of six young men; prominent media figures, Sean Hotchkiss, Zeph Colombatto, Gabe Alonso, Noah Emrich, Lawrence Schlossman, and Justin Chung.

They journey to Italy to fuse the classic American silhouettes with Italian finesse. Each member of the group embraces the collection in his own unique way highlighting the collections' malleable aesthetic.

Some items already available on:

http://www.gant.co.uk/mens-gant-rugger-clothing/?page=1

 

Continuing with this theme Creative Director, Christopher Bastin and his team have created the 'GANT Rugger Relay' - http://www.gant.com/collections/gant-rugger/relay
Starting with Christopher, each member of the 'relay' chooses their favourite GANT Rugger pieces, gets shot in them, answers a few questions and then picks the next person to take part. The great thing about this is there is no control and anyone around the world (male or female) can be chosen to take part next which makes for an exciting and unpredicatable experiment encompassing some very cool and interesting individuals.

River Island Spring/Summer 13 Collection

The stores will soon be stocking the spring/summer collections. Here's a sneak peek at River Island:

Authentic Blue
Inspired by the rugged work wear of the 19th Century gold rush, modern washing and distressing techniques are adopted to breathe new life in to the blues.

The Horizon dip dye denim jeacket is an original take on 70s Americana. Price £50
Worn with true blue western shirt £30; engine wash blue flynn skinny jeans £40 and tablet pendant £10
Denim laundering techniques used-Rip & repair, distressing and bleaching techiques are applied to classic indigo yarns.

Cosmic
Cosmic clashes retro elements with the futuristic. Punk inspired acid wash denims and new wave neons bring elements of the 80s and 90s, but off set with modern technical fabrics, block panelling and sportwear.

The red  acid wash shirt with its raw trimmed sleeves shows the retro spirit of the collection. Price £25
Worn with sleeveless hooded denim jacket £40; grey swim shorts £20 and chrome crucifix pendant £15

And cosmic patterned shirts add the space age dynamic Price tbc

Havanna
50s inspired rockability meets the flamboyance of Afro-Cubanism.

Open necked Hawaiin shirts in relaxed fits are styled with rolled up sleeves for rockability. The key accessory is the diamond weave straw hat showcasing a relaxed look synonymous with Cuban subculture.
Image shows Tropica white floral shirt £28; very berry jersey bomber £26; nautic pastel shorts £20 and cubana raw stripe straw hat £15

Graphic
Mainly using a monochrome colour palette and focusing on contrasting textures with a shock of metallics.

The metallic bomber jacket is a true reflection of the range, sportwear look with a slim smart silhouette.
Price tbc. Worn with black Flynn skinny jeans £25; black dress shoes £45; translucent seafarer frames £14; classic chrome band £6 and multi chain bracelet £8

Tribalist
Japanese street style and African inspired print unite to create a new tribalist look.

The camouflage platoon jacket is the statement piece in this collection. Price tbc

A nod to traditional patterns and print technique is in the above Lagos shirt price £28. Worn with tailored khaki pants £40; burnt orange plimsolls £22; tribal patterned rucksack £30; chocolate seafarer frames £16 and brown leather look pendant £10.

www.riverisland.com

Ben Sherman SS13 Collection

Titled Jazz life the collection brings together jazz styling of the US East Coast scene and the attire of artisans in Britain in the 1960s.

Main range is the PLECTRUM.

Kool for iKats! -The statement print is the ikat-camo ( a cross between the ikat print and camouflage) and can be seen on shirts, tees and as accents on jackets and polo

Main colour palette is muted with burnt orange, ochre, khaki green, slate and cream .

Chinos and shorts offer an array of sun kissed colours including raspberry red, peach tinted orange, turquoise and light yellow.

Double breasted jackets are paired with matching shorts for a less formal approach to the suit on summer days.

Casual jackets are lightly waxed and showerproof

DUKE STREET FOUNDRY COLLECTION

To celebrate their 50^th anniversary, Ben Sherman have brought out a capsule wardrobe called Duke Street Foundry named after the site of their first store in Brighton.

The collection will include long sleeved polo shirts, Oxford shirts, Harrington jackets and parkas

www.bensherman.co.uk

 

Nico Didonna SS13 Collection

For his SS13 collection, Nico took inspiration from the dedication, passion and inner beliefs of monks.

 

This was more noticeable in the brown floor skimming wide palazzo pants with a beaded belt hanging like a string of rosaries and coral hooded sweat – more of your urban street wise monk.

Others were less noticeable with tailored knee length shorts in blue and coral and coloured chinos.

Love how the placket on the white shirt worn with the blue shorts mimics the shape of a tie.

More unusual trouser designs were the swirl camouflage patterned pants ruched at the sides in mouth watering toffee shades and the baroque print trousers worn with a pearlised cream leather jacket.

Taking us to the Renaissance era was an elegant black suit with pantaloon style trousers fitting tightly on the lower leg

A more subtle look came from another  black suit with added splashes of orange from the button hole stitching and under the pocket flaps. Plus check out the bottom of the trousers and you’ll see an inside zip. This suit exudes the quiet confidence of style. The crisp white shirt is given flair with a dark pin stripe placket and cuffs with Nico staying away from the usual contrasting collar style.

There was a touch of the disco 80s with a metallic grey fitted boiler suit accessorised with an orange scarf.

We were pleasantly surprised to see GB canoeist Tom Brady modelling and for his first appearance dressed in a one off Union Jack biker style jacket, white tee and blue chinos. And yes that was also  him in the orange chinos and brown leather jacket.

www.nicodidonna.com

London store:

16A D’Arblay Street

Soho

London W1F 8EA