This season Salvatore Ferragamo creative director Mssimiliano Giornetti unveils an uplifting new chapter in the Italian luxury Maison’s visual communications with Lo Splendore Della Vita (The Splendor of Life), a campaign concept inspired by founder Salvatore Ferragamo’s lifelong belief that there is no limit to beauty or the pursuit of perfection.
The print and digital campaign depicts the timeless lifestyle of the sophisticated globetrotter, evoking the inherently Italian notion of lo splendore della vita, that luxurious quest for pleasure and delight, effortlessly achieved at one’s own pace and locale.
Shot by acclaimed photographer Craig McDean, lightness and sensuality abound in the print campaign imagery, which showcases the fresh and graphic colouring at the heart of Giornetti’s S/S16 ready to wear and accessories collections
No comments:
Post a Comment