17 January 2017

Ben Sherman AW17 Collection - Spirit of The Mod

Ben Sherman launches its AW17 collection with a nod to its heritage, celebrating the 'Spirit of the Mod'.Taking creative inspiration from iconic British music legends John Lennon to Paul Weller, the collection takes form in the shape of three themes:The Future Mod, The Working Class Hero and the Modern Dandy

Future Mod takes inspiration from British Sport influences and combines sharp tailoring creating a sartorial sport look. Sport jackets and jerseys are worn with short coats and jackets, finished off with semi formal footwear. Key pieces include textures horizontal crew jumpers, the Oxford shirt with rib cuff and mod stripe tipping and the vintage sport Harrington. The element of dressing items up or down being an essential part of the Future Mod.

The Working Class Hero utilises vintage military surplus garments over classic tailored suits. Mixing the smart and the casual, this theme looks to the functional and timeless style of the Mod, elevating into the contemporary through modern fabrics and colours. Reworking the classic houndstooth into button down shirts and parkas, patterns take a more formal tailored look with warm brushed cotton and wool blends, Rich deep greens juxtapose against softer neutral tones bringing touches of modernity to traditional Mod pieces.

Modern Dandy sees plush fabrics and textures set against a backdrop of reworked gingham.
Clean and simple lines in opulent tones of rich Bordeau and deep reds set against darker charcoal, sea blues and black gives a multi tonal finish to the winter ginghams. Tapered trousers feature a looser fit and clean smaller turnups.


Video of AW17 show:

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