Ever wondered what it would be like to experience the ‘Best Year of a Man’s Life’ compressed into one weekend?
To
celebrate the launch of the new Sure Men, Lynx, Vaseline for Men and
Dove Men+Care Compressed male deodorants, which are smaller but last
just as long and perform just as well, that’s exactly
what a lucky group of competition winners experienced this weekend (7
th – 9
th March).
After
checking in to London’s Hoxton Hotel, the group climbed aboard the VIP
Compressed bus to their first experience – an exclusive behind the
scenes tour of the Sky Sports News studios, the
group were then joined by two presenters from the channel, Charlie
Webster and Hayley McQueen, for an evening of bowling at London’s All
Star Lanes.
On
Saturday, the group of competition winners headed to the home of the
Lotus F1 Team, courtesy of Suremen’s Official Team Partnership, for an
exclusive tour of the state-of-the-art facility.
Later
that night they partied at an exclusive Lynx VIP event at the secluded
Mayor of Scary Cat Town bar.
Comedian Matt Richardson started off the
nights entertainment with jokes centered around
the powerful Lynx effect – he was later spotted helping himself to cans
of Lynx from the ice buckets provided.
Street magician Ben Hart wowed
the guests with his quick hands and a special Radio 1 DJ performance
from Jameela Jamil rounded off the day. Jameela
was in top spirits at the event, getting everyone up on their feet with
a rousing set and singing along to each of the tracks.
The
weekend was finished in style with VIP box seats for England vs. Wales
in the RBS 6 Nations at Twickenham on Sunday, thanks to Dove Men+Care,
Official Supplier of England Rugby. On their
way to the box the guests bumped into Sir Clive Woodward who joked he’d
happily pose for a picture with them if they let him squeeze into the
lift because he was late for the BBC.
As a
special surprise former England captain Lewis Moody and Wales star Ryan
Jones joined the group for lunch and stayed with them to watch the
match.
The
Compressed range uses the latest in product development to compress
each can in size whilst crucially maintaining the same level of ingredient,
meaning it will last just as long as regular sized
aerosols.
This
has been achieved by reducing by half the amount of propellant required
to deliver each spray. As a result, another key product benefit of the
revolutionary new cans is a carbon footprint
reduction of up to 25 per cent.
A
study recently found that young men admit to feeling twice as pressured
to compressed more and more into their lives as their older
counterparts, 67% of under 34’s, compared to 37% of over 55’s.
Available
in-store now, the new 125ml versions will RRP at £2.99 on Suremen,
£3.29 on Lynx (100ml), £3.19 on Dove Men + Care and £2.49 on Vaseline.
