The SS18 collection takes inspiration from the 1960s Peacock
Revolution when young men challenged the staid restrictions of the ‘normal’
masculine dress sense and embraced the Bohemian and psychedelic flamboyancy in
patterns and colours.
Revisiting Ben Sherman’s heritage and love of music, the
collection gives a nostalgic nod to the music and iconic festival posters of
the 60s.
Tailoring is soft and relaxed creating a contemporary
silhouette that is still reflective of the season’s psychedelic inspiration.
Vintage, British and spring floral art patterns are used
throughout the collection
Plus a psychedelic peacock print.
Shorts are worn with summer jackets.
Colour palette is indigo and denim shades for outerwear
alongside bolder hues of brick, tan, and claret with soft pinks.
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