22 June 2017

Ben Sherman SS18 menswear at London Fashion Week:Men

The SS18 collection takes inspiration from the 1960s Peacock Revolution when young men challenged the staid restrictions of the ‘normal’ masculine dress sense and embraced the Bohemian and psychedelic flamboyancy in patterns and colours.

Revisiting Ben Sherman’s heritage and love of music, the collection gives a nostalgic nod to the music and iconic festival posters of the 60s.

Tailoring is soft and relaxed creating a contemporary silhouette that is still reflective of the season’s psychedelic inspiration.

Vintage, British and spring floral art patterns are used throughout the collection

Plus a psychedelic peacock print.

Shorts are worn with summer jackets.

Colour palette is indigo and denim shades for outerwear alongside bolder hues of brick, tan, and claret with soft pinks.

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