19 June 2017

John Smedley SS18 Collection at London Fashion Week:Men

Launching at John Smedley’s inaugural catwalk show at London Fashion Week: Men’s, the brand introduces ‘Precision/Fluidity’, a collection filled with firsts and new design development, yet remaining true to the brands heritage.

 Everyday items have been carefully edited to their essential form and function, freed from distractions to focus on what is important.

 Nuances of tailoring are precisely considered and lead to the introduction of new collar and shirt shapes in menswear and
The pinnacle of the collection includes a John Smedley menswear and womenswear suit, tailored for a sharp finish and featuring the renowned John Smedley’s extra fine merino wool and wild silk lining printed with the emblem of the season, it is a signature style which will be exclusively retailed via the brand’s Jermyn Street store which celebrates it’s one year anniversary on the day of the catwalk.

 John Smedley’s archive providies rich inspiration with an Asian influence for the juxtaposition of fluidity within the collection, with the emblem of the season derived from an original watercolour of Japanese Koi. The watercolour itself brought to England by John Smedley ll in the 1930’s following his first trip to Japan.

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